On Holding AG (NYSE: ONON) is expanding into football with Kylian Mbappé as a global ambassador and product-development partner. The Swiss sportswear group announced the partnership on September 18, 2026.
Mbappé will help develop and test future football footwear and apparel, working directly with On’s product teams. His ambassador role also extends beyond football into performance and design.
Thierry Henry becomes director of football after working on the project since late 2025. Swiss international Sydney Schertenleib will also support football product development, expanding her existing relationship with the brand.
On plans to adapt its LightSpray robotic manufacturing technology to football. The announcement describes development work; it does not disclose contract value, an equity stake or a firm consumer launch date.
The expansion brings On into closer competition with Nike Inc. (NYSE: NKE). We previously reported on Nike’s prolonged share-price decline and pressure from sportswear rivals. On’s announcement does not quantify any revenue impact on either company.
