President Donald Trump called people who use the term “Artificial Intelligence” instead of “Super Intelligence” “THE ENEMY!” in an October 8 Truth Social post. He attributed that position to the White House, escalating his public campaign to rebrand the technology.
The statement follows a September 29 executive order directing executive departments and agencies to use the new term in official correspondence, websites, reports, policy documents and other non-statutory material, to the maximum extent permitted by law. Previously issued regulations, contracts, grants and historical documents do not have to be altered.
For now, the order defines the new label by reference to the existing federal statutory definition of artificial intelligence. It also instructs the president’s science and technology adviser to submit proposed legislative language for a federal definition within 60 days, including an assessment of whether the existing definition should change.
The distinction is important for companies tracking Washington’s AI agenda: the order sets terminology for the executive branch and does not prescribe a penalty for members of the public who keep saying AI. Thursday’s social media statement names no additional enforcement measure.
Trump’s interest in the industry also extends to ownership. He previously raised the possibility of U.S. government stakes in OpenAI and Anthropic, as we reported, without announcing a transaction. His latest post addresses language and provides no new investment terms or funding commitments.
