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Apple is testing a screenless fitness band designed for continuous health monitoring as the iPhone maker explores a new wearable category dominated by Whoop, Oura and other fitness brands.
Apple launched new Mac Mini and Mac Studio models featuring M6, M5 Pro, M5 Max and M5 Ultra chips, with prices starting at $899.
Apple shares fell nearly 5%, wiping out about $230 billion in market value after the launch of Siri AI.
iPhone Air designer Abidur Choudhury leaves Apple after the product’s poor performance, joining an undisclosed AI startup.
Apple is accelerating succession planning as Tim Cook considers stepping down this winter, with hardware chief John Ternus seen as the leading contender.
Warren Buffett’s Berkshire Hathaway collected $72.8 million from Apple’s latest quarterly dividend.
Apple signs a $1 billion annual deal with Google to integrate Gemini AI into Siri across its device ecosystem.
Apple plans to launch its first budget MacBook under $1,000 in 2026, targeting Chromebook and Windows PC users.
Apple became the latest company to surpass $4 trillion in market value, joining Nvidia and Microsoft as investors reward AI innovation and stronger-than-expected iPhone 17 sales.
Apple stock hit a record after iPhone 17 sales surged 14% in the U.S. and China, prompting analyst upgrades and renewed investor optimism.
Strong early demand for the iPhone 17 series in the U.S. and China helped drive Apple (AAPL) shares to a new all-time high, signalling resilient consumer spending.