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Geely Expands European Push With Three-Brand Paris Motor Show Debut

Geely brings Geely Auto, Lynk & Co and Zeekr to Paris after European monthly sales top 10,000, with new hybrid models and 2027 SUV deliveries ahead.

By Daniel Wright Edited by Michael Foster Published:
Geely Expands European Push With Three-Brand Paris Motor Show Debut
Geely’s stand at the 2026 Paris Motor Show features electric and plug-in hybrid models as the group expands its European lineup across mainstream, premium and luxury brands. Photo: Geely Auto / PR Newswire

Key Notes

  • Geely Auto, Lynk & Co and Zeekr made their first joint group-level Paris Motor Show appearance after European monthly sales passed 10,000.
  • New hybrid models and planned 2027 Zeekr SUV deliveries broaden the group’s European offering across several market segments.
  • Exports rose much faster than overall group sales in the first nine months, although growth remained uneven across the three brands.

Geely Auto Group brought Geely Auto, Lynk & Co and Zeekr together for its first group-level appearance at the Paris Motor Show on October 12, widening its European push across mainstream, premium and luxury vehicles.

The group said the three brands’ combined European sales exceeded 10,000 vehicles in September for the first time. Its Paris lineup pairs new hybrid models with electric SUVs, as Hong Kong-listed Geely Automobile Holdings Ltd. (HKEX: 0175) seeks to turn a growing international presence into a broader source of sales.

Geely’s announcement highlights the Monjaro EM-i, Lynk & Co 07GT and Zeekr 9X. The commercial opportunity extends beyond unveiling vehicles: the next test is converting the expanded range into customer deliveries while supporting it with local retail and service operations.

Three Brands Cover Different Market Segments

Geely Auto launched the Monjaro EM-i in Europe as a D-segment hybrid SUV aimed at families. Lynk & Co gave the 07GT its European premiere, adding the brand’s first plug-in hybrid sport touring model to its regional lineup.

Zeekr presented the six-seat 9X for its European motor show debut. The luxury SUV is available to order, with deliveries scheduled to start in January 2027. An updated Zeekr 7X is also on display, with first customer deliveries planned for the first quarter of next year.

Those dates distinguish the product showcase from vehicles already delivered. The release does not provide country-by-country prices or an order total for the new models, leaving their eventual revenue contribution uncertain.

The Lineup Includes Both Electric Cars and Hybrids

Geely’s earlier European preview described a wider display for its namesake brand: the battery-electric E2 compact car and E5 SUV, alongside the Starray EM-i plug-in hybrid and Monjaro EM-i.

The Monjaro uses Geely’s GEA-Evo platform and GEEA 3.0 electrical and electronic architecture. The company presents that combination as a basis for multiple energy systems and integrated vehicle functions, rather than a strategy built around battery-electric cars alone.

That breadth gives the group products for buyers with different budgets, space requirements and charging access. It also means that growth in its electrified lineup should not be read as a complete shift away from vehicles using liquid fuel: plug-in hybrids retain a combustion engine.

Exports Rise Faster Than Overall Sales

Geely’s October 1 sales filing provides a wider measure of its international expansion. Exports reached 797,670 vehicles in January–September, up 169% year over year, while total group sales rose 3% to 2,235,481.

The export figure covers a broader geography than Europe and includes Hong Kong, Macao and Taiwan. It should not be confused with the separate European monthly milestone announced in Paris.

Performance also varied sharply by brand. Zeekr’s nine-month sales rose 101% to 288,404 vehicles, while Lynk & Co declined 19% to 196,117. The namesake Geely brand sold 1,750,960, down 2%.

September group sales totaled 292,168, up 7%. Battery-electric models accounted for 125,254 vehicles and plug-in hybrids for 65,614, together approximately 65% of the monthly total. These are unaudited volume figures, rather than revenue or profit results.

Europe Offers Growth Alongside Execution Risks

The International Energy Agency’s May EV outlook helps explain the regional opportunity. Electric cars represented 28% of European new-car sales in 2025, and first-quarter 2026 sales grew close to 30% from a year earlier. The agency’s definition includes battery-electric and plug-in hybrid vehicles.

The IEA projected that roughly one in three cars sold in Europe would be electric in 2026. That remains a forecast, rather than a completed full-year result. Its report also warned that Chinese exports could face pressure from overseas inventory accumulation.

As we previously reported, higher fuel costs are changing the economics of car ownership. Purchase prices, financing and charging access still influence what buyers can afford, so a favorable running-cost comparison does not guarantee demand for a particular model.

Local Support Will Matter After the Show

A further company release describes the European infrastructure supporting the expansion. Geely Technology Europe brings together research and development operations in Gothenburg and Frankfurt, while design teams in Gothenburg support Zeekr and Lynk & Co and an Italian design center supports Geely Auto.

The group is also expanding retail and service networks. Those operations matter commercially because selling a vehicle creates continuing requirements for maintenance, parts and customer support.

For Geely investors, the key questions are how quickly the new models reach customers and whether international growth improves the group’s earnings mix. The Paris debut broadens its offering; subsequent sales and financial disclosures will show how much of that ambition translates into business.

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