Chinese automaker Lixiang has entered the consumer electronics market with the launch of its Livis smart glasses, a wearable device designed to integrate directly with the company’s vehicles. The glasses, released in China at a retail price of ¥1,999 (about ¥21,800), allow drivers to control multiple car functions hands-free and feature an onboard AI assistant and first-person video recording capabilities.
The product marks Lixiang’s latest effort to expand its ecosystem beyond electric vehicles and into AI-driven hardware. The company plans to roll out the glasses globally through its partnership network with optical brand Zeiss.
Livis smart glasses connect wirelessly to Lixiang vehicles, enabling commands such as requesting the car to exit a parking space, opening the trunk, or adjusting interior climate settings before entering the cabin. The device also includes Sony-built cameras for capturing first-person video and supports up to 19 hours of battery life for daily use.
Driving Lixiang’s Wearable Strategy
Lixiang is looking to differentiate itself in a crowded Chinese EV market by building a broader technology ecosystem similar to strategies seen from competitors integrating software, mobile apps, and smart home systems. Smart glasses add another layer of user interaction at a time when automakers are racing to merge AI with the vehicle experience.
The built-in AI assistant is one of the device’s core features, designed to enable hands-free commands for both vehicle management and general information tasks. As previously covered, EV manufacturers globally are accelerating AI investments to improve the user interface, automation, and convenience.
Lixiang’s decision to include Sony’s first-person camera sensors also targets consumers seeking mixed-reality or lifestyle-driven wearables. The 19-hour battery specification positions the device competitively against early AI-enabled wearables released this year.
Expansion Outlook
Lixiang’s entry into wearables signals the broader trend of EV makers positioning themselves as consumer-tech platforms, not just automakers. While China remains the initial launch market, the company’s planned global distribution through Zeiss partners suggests strong international ambitions.
For investors, the move reflects rising convergence across automotive, AI, and personal electronics. If Livis gains traction, it could strengthen Lixiang’s brand beyond vehicles and create new revenue streams that are less cyclical than auto sales.
However, the global smart-glasses segment remains highly competitive, with major players in Asia and the U.S. pushing aggressively into AI wearables. Lixiang must also navigate regulatory challenges in markets where camera-equipped devices face privacy restrictions.
Still, the combination of EV integration, AI assistance, and a relatively accessible ¥1,999 price point gives the company a notable foothold as wearables evolve into everyday control devices for connected mobility.
