Strategy has introduced $STRE, its first Euro-denominated perpetual preferred stock, issuing 3.5 million shares at €100 each with a 10% annual dividend. The company said proceeds from the offering will be used to acquire additional Bitcoin as part of its long-term treasury strategy.
The move marks Strategy’s latest effort to expand its capital base while maintaining a Bitcoin-focused investment approach. By offering shares in euros, the firm aims to attract European investors seeking high-yield exposure tied indirectly to digital assets.
Analysts view the launch as a sign of rising institutional interest in Bitcoin-linked financial instruments and a diversification step for Strategy amid growing global demand for crypto-backed investment products.
