Video-platform and cloud-services firm Rumble announced plans to acquire German AI-infrastructure company Northern Data in a stock exchange deal valued at about $767 million. The transaction follows a $775 million investment from stablecoin issuer Tether, which also entered agreements to purchase $150 million in GPU services and $100 million in advertising from the combined entity.
The acquisition grants Rumble access to Northern Data’s large-scale data-center footprint, including more than 40,000 Nvidia GPUs and a 180 MW AI-computing capacity, positioning the company to expand into cloud, video-streaming and AI-agent deployment. Northern Data shareholders will receive newly issued Rumble Class A shares, while an additional $200 million cash consideration is contingent on the sale of a specific Texas facility.
Industry analysts view the deal as a strategic pivot by Rumble – with Tether’s backing – into the burgeoning AI infrastructure market, leveraging its content-platform base to support compute rental, GPU leasing and enterprise-AI services. The move further signals how crypto-native firms are merging digital-asset capital with cloud-hype growth.
