Nvidia Takes 61% of Net Retail Stock and ETF Buying
Nvidia’s Santa Clara headquarters. The chipmaker captured 61% of net retail stock and ETF buying in Vanda’s data for November 9–11, 2026. Archival photo: NVIDIA
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Nvidia Takes 61% of Net Retail Stock and ETF Buying

Vanda data show Nvidia dominated US retail net buying on November 9–11, before a record $111 million opening rush on Thursday.

By Daniel Wright • 2 mins read Published: Updated:

Nvidia (Nasdaq: NVDA) captured 61% of net US retail buying across stocks and exchange-traded funds from November 9–11, according to Vanda Research data cited by CNBC. Individual investors concentrated their purchases in the chipmaker as its shares came under pressure.

CNBC reported that Nvidia was the most heavily bought security in Vanda’s universe on each of those three days, drawing several times the net demand of the runner-up. The 61% figure measures purchases minus sales in the tracked retail flows, rather than total trading volume.

Buying intensified on Thursday, November 12, after Jensen Huang’s resignation. Retail traders bought a net $111 million of Nvidia shares in the first 30 minutes of regular trading, Vanda’s largest recorded opening bid for the stock and more than 40 times a normal opening.

Demand also extended to leveraged funds. Retail investors put $42.5 million into six 2x long Nvidia ETFs from Monday through Wednesday, one of the largest three-day inflows on record, Vanda said. That figure describes ETF purchases separately from direct buying of Nvidia shares.

Nvidia named finance chief Colette Kress interim CEO and said it expected operations, customer commitments and its product roadmap to continue uninterrupted. Its November 17 results remain the next scheduled update on the business behind the retail buying.

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