Hasbro Raises Outlook as Magic Tops $600 Million in Quarterly Sales
Hasbro’s gaming growth supported higher annual forecasts and a larger repurchase target. Graphic: MarketSpeaker / Hasbro
Brief

Hasbro Raises Outlook as Magic Tops $600 Million in Quarterly Sales

Hasbro raised its annual outlook and doubled its buyback target after another quarter of double-digit revenue growth.

By Daniel Wright • 1 min read Published:

Hasbro Inc. (NASDAQ: HAS) raised its 2026 outlook after third-quarter revenue rose 15%. Its October 20 results put Magic: The Gathering sales above $600 million for the first time in a quarter.

Wizards and Digital Gaming revenue increased 31%. Adjusted earnings were $2.90 a share, versus reported EPS of $2.77; results included approximately $55 million in tariff refunds.

The company now forecasts constant-currency revenue growth of 7%–9%, up from 5%–7%. Its adjusted operating-margin target rises to 27%–28% from 25%–26%.

Hasbro also doubled its annual share-repurchase target. It returned $206 million through dividends and buybacks during the quarter; the higher target concerns future purchases.

The report adds to an earnings season where profit and sales surprises have diverged, as we previously reported. The revised outlook remains a forecast, rather than completed growth.

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