Tucker Carlson has launched Battalion Metals, a new precious-metals trading company aimed at retail and institutional investors. Carlson frames the business around his view that central banks are “a fraud” and that the U.S. dollar, along with other fiat currencies, is structurally weakening – a narrative that underpins the firm’s marketing strategy.
Battalion Metals sells gold coins with a 2-5% premium over futures prices, provides insured delivery, and offers infrastructure for investors seeking exposure to physical metals. According to reporting cited by industry observers, Carlson’s influence and ability to shape public sentiment differentiates the venture from traditional bullion dealers and hedge funds.
The company plans to expand trading in gold and other precious metals using external capital. Analysts note that the launch comes as broader market uncertainty and inflation concerns continue to support interest in alternative stores of value.
