X plans to roll out cryptocurrency and stock trading directly within its feed in the coming weeks, marking a major step in its push toward becoming an integrated financial platform. The feature will allow users to execute trades without leaving the app environment.
The move aligns with owner Elon Musk’s broader vision of transforming X into an “everything app” that combines social media, payments, and financial services. Integrating trading functionality could significantly expand user engagement and monetization channels.
Market observers say the launch underscores growing convergence between social platforms and fintech. If widely adopted, in-feed trading could reshape retail investor behavior by embedding market access directly into real-time news and social content flows.
