OpenAI is preparing to introduce advertising inside the ChatGPT mobile app, according to newly discovered code references in the latest Android beta release. Version 1.2025.329 includes mentions of an “ads feature,” covering categories such as “bazaar content,” “search ad,” and a “search ads carousel.” The findings indicate that OpenAI is building the infrastructure necessary to display promotional content directly within ChatGPT’s interface.
The discovery suggests a strategic shift as the company explores new revenue models beyond subscriptions and enterprise licensing. Integrating search-style formats points toward a potential ad-supported tier targeted at high-volume free users. While OpenAI has not formally announced an ad rollout, the presence of these components signals early-stage implementation and internal testing.
The move aligns with broader trends of monetizing AI assistants as user engagement grows and operational costs remain high.
