French banking group BPCE is preparing to launch in-app crypto trading, allowing customers to buy and sell Bitcoin, Ether, Solana and USDC directly through its mobile banking platforms. The initial rollout will target clients of four regional banks, including Banque Populaire Île-de-France and Caisse d’Épargne Provence-Alpes-Côte d’Azur, covering roughly 2 million users.
The bank plans a phased expansion throughout 2026, ultimately bringing the service to all 25 regional entities and its full retail base of about 12 million customers. According to a person familiar with the matter, the staggered rollout is designed to monitor performance and ensure operational stability before broad deployment.
The move marks one of Europe’s largest traditional-finance integrations of retail crypto trading to date, reflecting rising demand for regulated digital asset access within mainstream banking channels. Analysts say the initiative could accelerate adoption among risk-averse consumers seeking trusted on-ramps.
