Apple introduces the MacBook Neo, a new entry-level laptop powered by the A18 Pro chip. The device features redesigned side speakers and a lightweight form factor aimed at students and everyday users.
The MacBook Neo launches with a starting price of $599, positioning it as one of Apple’s most affordable laptops in recent years. The model expands Apple’s hardware lineup while leveraging the company’s in-house silicon to deliver improved performance and efficiency.
The announcement reflects Apple’s strategy of widening its consumer hardware ecosystem while maintaining tight integration between custom chips, macOS software, and services. Analysts say the lower price point could help Apple attract new users in price-sensitive segments.
