Rolex has introduced its first official desk clock, marking a rare expansion beyond wristwatches for the Swiss luxury brand. The model features an 80 mm stainless steel case, sapphire crystal and a long-duration “perpetual” calendar engineered to remain accurate for the next 400 years. The design takes inspiration from the brand’s iconic Submariner line, adopting similar visual elements and proportions.
The desk clock is positioned as a high-end collector’s item, accompanied by a branded stand and finished to the same precision standards as Rolex’s mechanical timepieces. At a price of €10,320 (roughly 1 million rubles), the release targets enthusiasts seeking exclusive, non-wearable Rolex pieces.
Industry observers note a growing trend of luxury watchmakers diversifying into lifestyle objects to meet demand from collectors and broaden brand presence. The limited availability of the desk clock is expected to support interest in secondary markets.