Matt Hougan, Chief Investment Officer at Bitwise Asset Management, which oversees $12 billion in assets, said he expects a powerful rally in the cryptocurrency market by the end of the year. Hougan cited accelerating institutional adoption as a key driver for renewed market strength.
He noted that major financial institutions are expanding crypto exposure through spot ETFs, custody services, and tokenization initiatives, signaling a shift toward broader integration of digital assets in traditional portfolios.
According to Hougan, increasing institutional demand could push market capitalization to new highs, reinforcing crypto’s position as a mainstream asset class. He described current conditions as “early innings” of a larger structural uptrend.