Strategy, led by Michael Saylor, expanded its Bitcoin position again, purchasing a total of 13,627 BTC between January 5 and January 11, 2026. The acquisitions were made at an average price of $91,519 per Bitcoin, bringing the latest buying spree to a combined value of roughly $1.25 billion.
The move follows an earlier disclosure that Strategy had added 1,287 BTC for $116 million, underscoring the company’s continued commitment to Bitcoin as its primary treasury asset despite recent market volatility. Strategy remains the largest corporate holder of Bitcoin globally.
Sentiment was further supported by comments from Binance founder Changpeng Zhao, who said that “everything will be fine” with Bitcoin and the broader crypto market. The statement added to optimism among investors as institutional accumulation continues.