Samsung smartphone users are raising concerns after discovering AppCloud, an undeletable system-level application developed by Israel-based ironSource, a subsidiary of U.S. firm Unity. The app reportedly collects biometric data, IP addresses, and geolocation information without clear user consent. Users also report that the software can install applications in the background and continues running even when manually removed, reappearing after One UI updates.
Cybersecurity analysts suggest AppCloud is likely a marketing and app-distribution platform, but its opaque operation and elevated permissions have triggered widespread user backlash. Community reports highlight persistent background processes, prompting fears of excessive data collection and unauthorized device control.
Regulators and consumer advocates are beginning to request explanations from Samsung as users demand clarification on data handling practices and the ability to disable the software. The company has not yet issued a detailed public statement addressing the concerns.