Chinese sportswear group Anta agrees to acquire a 29.06% stake in Puma for €1.5 billion, after France’s Pinault family consents to sell its holding. The announcement triggers a sharp market reaction, with Puma shares jumping 21% in early trading.
The transaction follows a competitive bidding process that reportedly includes China’s Li Ning and Japan’s Asics. Anta’s move strengthens its global footprint and signals continued consolidation in the athletic apparel industry.
Puma has faced mounting financial pressure over the past year amid intense competition and the impact of U.S. tariffs. The deal provides strategic backing as the company seeks to stabilize performance and navigate a challenging operating environment.